Let’s face it. The “rugged man” look has had its fair share of the limelight, but this style is slowly fading away.
Today, men are actively stepping up their grooming game to pull off casual, formal, and semi-casual looks that turn heads, are low maintenance, and more befitting of the times.
We’re not just talking about beard oil and skincare.
These days, men are booking all sorts of appointments from facials and lash lifts to cosmetic tattoos and permanent makeup procedures, including microblading, lip blushing, and scalp micropigmentation.
And this isn’t just a trend in LA or NYC. It’s everywhere right now, including right here in Round Rock, Texas.
At Luxe Brow + Lash, we are seeing more and more men book appointments for lash lifts to get that clean, camera-ready look without the need for mascara or heavy makeup products.
Intrigued? Let’s break it all down, bro-style.
What Exactly Is a Lash Lift?
If you’re new to the world of semi-permanent makeup, a lash lift is like giving your eyelashes a boost of caffeine. The procedure curls your natural lashes from the root, lifting them up and keeping them there. This makes your eyes look more noticeable and a lot more awake.
Once the treatment is done, you don’t need lash extensions, mascara, or a lash curler. You wake up with perfect lashes that last for weeks and even months!
How Does It Work?
- We start by placing cotton pads around your eyelids.
- We then apply a gentle bonding solution to your lashes using a brush.
- We then shape your lashes over a soft silicone mold or pad to ensure each lash is equally spaced.
- A perming solution is applied and left to process for 10 minutes.
- The solution is removed and replaced by a neutralizer solution that is also left to process.
- We remove the silicon pad and clean your eyelids.
- For that extra pop, we add a tint for more definition, which is left to process for another 10-15 minutes.
- A nourishing agent is applied at the end of the treatment to protect your newly done permed lashes.
- You walk out looking bright-eyed and ready to slay!
The entire procedure can take about an hour, give or take 15 minutes. That’s about as long as it takes for a haircut and shave. But, in this case, the results can last for up to 8 weeks and require zero upkeep.
Why More Men Are Getting Lash Lifts
Men are finally realizing that self-care doesn’t belong to just one gender. Whether it’s a lash lift, tattooed brows, or a cleaner hairline, guys want to feel good when they look in the mirror, too.
According to a Statista report, the men’s grooming market in the U.S. is expected to hit over $90 billion by 2027, and that includes services like lash lifts and cosmetic tattoos.
We’re seeing the glow-up movement firsthand, right here in Round Rock, TX. More men than ever are walking through our doors, owning their style, and leaving with a fresh new vibe.
Men aren’t necessarily getting lash lifts to level up their glam. They just want to look a little more alive, a little more defined, and a whole lot more put together, without having to put in any effort.
We see a lot of YouTubers, professionals, and even CEOs getting lash lifts to get that clean, polished effect, which, while subtle, makes a big difference.
Lash Lift Benefits for Men
Here’s a quick look at why guys are loving this treatment:
| Benefit | What It Means for You |
| Brighter, More Awake Eyes | No more looking tired or half-asleep on Zoom calls |
| Zero Makeup Needed | No mascara, lash extensions, or lash curlers required |
| Long-Lasting Results | Curls stay for 6 to 8 weeks and require zero maintenance |
| Natural, Subtle Look | Nobody will know unless you tell them |
| Low Maintenance | No daily styling or upkeep required |
| Photo-Ready | Great for LinkedIn headshots, dating apps, or just everyday selfies |
Cosmetic Tattoos for Men
Today, men aren’t just stopping at lash lifts. We see more men embracing cosmetic tattooing than ever before. Not just to keep up appearances but to boost confidence, save time, and get back what they feel they’ve lost (like brows or lip pigment).
Here’s what’s trending:
1. Microblading for Men (aka “Bro Blading”)
This is one of the most popular cosmetic tattoo services for guys.
Microblading uses a special tool to create tiny, hair-like strokes to fill in patchy or sparse brows. It mimics the look of real hair and gives a fuller, more symmetrical appearance.
Men love it because:
- It fixes uneven or thinning brows
- Ideal for guys who over-plucked or lost brow hair from aging or stress
- Results can last between 12 to 24 months
- Looks natural and masculine, not drawn-on or fake
Microblading has become quite popular amongst guys who have light or barely-noticeable brows. The procedure can help them sharpen their appearance, frame their face better, and say goodbye to brow pencils and hours of upkeep.
2. Lip Blush for Men
It isn’t just women who want supple, smooth, and healthy lips. Men care about their lips, too.
Lip blush is a non-invasive cosmetic treatment that helps add a soft wash of color to your lips. For men, the goal is to have their lips look as natural as possible, and they often seek this treatment to restore lost pigment and make their lips look healthier and more even.
Lip blush can help men with pale, dull lips. It can also help with smoothing out uneven tones and even scarring.
The best part? Once lips are healed, they appear fuller, softer, and naturally more sensual without the need for lipstick or balm.
The treatment is also especially beneficial for men with darker complexions or scarring from cold sores or sun damage.
3. Scalp Micropigmentation (SMP)
This permanent makeup technique has been deemed a game-changer for both men and women.
SMP is a tattooing technique that creates the look of tiny hair follicles on the scalp. It gives the illusion of a fuller hairline and is great for men who love buzz cuts.
As about 85% of all men experience hair loss during their lifetime, it is no surprise that this treatment has become immensely popular.
SMP is great for:
- Receding hairlines and thinning crowns
- Works with shaved heads or short crops
- Requires no surgery and no downtime
- It can greatly boost confidence in men
SMP is arguably one of the most popular cosmetic procedures for men around the world. It’s discreet, affordable, and transformative.
FAQs
Q1) Will lash lifts make it obvious that I’ve had something done?
No. Not really. Lash lifts work by enhancing what’s already there. It offers subtle and natural-looking results that make a difference, but most people will never be able to put a finger on why unless you tell them.
Q2) Do cosmetic tattoos hurt?
If you have had a traditional tattoo, you likely won’t feel a thing. For those who haven’t, they may experience mild discomfort, but nothing that can’t be handled by numbing cream.
Q3) How long do lash lifts or cosmetic tattoos last?
Lash lifts can last for about 6–8 weeks. Microblading and lip blush can last for 1–2 years, and SMP can last 4–6 years with occasional touch-ups.
Q4) Is this just for influencers, celebrities, or models?
No, not at all. Permanent makeup techniques are for everyone. Our male clients include teachers, tech guys, dads, and coaches. No one’s too rugged or too average for a little self-care.
Best Lash Lift in Austin, TX
Whether you’re a guy or a girl, if you seek natural-looking lashes that accentuate your eyes, look no further than Luxe Brow + Lash.
We’ve helped men of all ages look fresher, sharper, and sexier by giving them the lashes they have always wanted.
Come visit our studio and meet our expert artists in Round Rock, Texas. You can also book an appointment or call us at 512-387-5893.
